Privacy Policy – Ardent Row

1. Introduction

Ardent Row (“we”, “us”, “our”) is committed to protecting your personal information in line with the Protection of Personal Information Act (POPIA).

This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website or services.

2. Information We Collect

We may collect and process the following information:

  • Personal details (name, email address, phone number)
  • Business or project-related information you provide
  • Technical data (IP address, browser type, device info)
  • Website usage data (via cookies and analytics)

We do not intentionally collect special personal information unless legally required.

3. How We Use Your Information

We use your information to:

  • Provide and manage our services (web design, video production, SEO, etc.)
  • Communicate with you regarding enquiries or projects
  • Improve our website and user experience
  • Send updates or marketing (only if you’ve consented)

4. Refusal to Provide Information

If you choose not to provide required information, we may not be able to deliver our services.

5. Consent

By using our website or submitting your information, you consent to:

  • The collection and processing of your data
  • Communication from us regarding your enquiry or project

You can withdraw consent at any time by contacting us.

6. Lawful Processing

We process your information where:

  • It is necessary to fulfil a contract
  • It is required by law
  • It serves a legitimate business interest (without overriding your rights)

7. Sharing of Information

We do not sell or share your personal information with third parties, except:

  • When required to deliver services (e.g. hosting providers, tools)
  • When required by law

Any third-party providers are expected to comply with data protection standards.

8. Cookies

Our website uses cookies to:

  • Track website performance and usage
  • Improve user experience
  • Remember preferences

You can disable cookies in your browser settings.

9. Third-Party Services

We may use third-party tools (e.g. analytics, marketing platforms). These may process data outside South Africa.

We are not responsible for how third parties handle your data, but we aim to work with compliant providers.

10. Data Storage & Security

We take reasonable steps to protect your information, including:

  • Secure hosting environments
  • SSL encryption
  • Restricted access to sensitive data

11. Data Retention

We keep your information only as long as necessary:

  • To provide services
  • To comply with legal obligations
  • To resolve disputes or enforce agreements

12. Your Rights

You have the right to:

  • Access your personal information
  • Request correction or deletion
  • Withdraw consent
  • Lodge a complaint

To exercise these rights, contact us directly.

13. Children’s Information

Our services are not intended for individuals under 18. We do not knowingly collect data from minors.

14. Complaints

If you have concerns about how your data is handled, please contact us.
Unresolved complaints can be referred to the Information Regulator of South Africa.

15. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

16. Contact Information

For any privacy-related queries, contact:

Ardent Row
📧 info@ardentrow.co.za

Last Updated: [2026/05/05]